Mangawhai’s Fresh was a local favourite for quality artisan food and a chat over coffee.

LOCATION

Mangawhai, NZ

Completed

Late 2017

REQUIREMENTS

Rebrand of ‘Fresh’
New brand ‘Fresh Made’
Marketing Collateral

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Calling a food business Fresh is a bold initiative. Staying true to the name requires a dynamic approach and a continued push for customers to grab it while its…fresh. We were invited to rebrand the company logo and develop a sub-brand, Fresh Made to endorse their artisan food range. As the name commands, the resulting design had to feel crisp, renewed and trusted.